Wix Review: Build Your Dream Website With Ease
In today’s digital world, having a website is key for businesses and individuals. But how do you create a site that looks great and works well? Wix, the top website builder, makes it easy for millions of users worldwide1.
So, what makes Wix stand out? Is it the wide range of features, the easy drag-and-drop editor, or the smooth ecommerce tools? Find out in our detailed Wix review. See why it’s the top choice for building your dream website.
👉 Looking for an overall understanding of what a website builder can do for you? Check out The Ultimate Website Builder guide to learn how tools like Wix fit into the bigger picture.
Key Takeaways
- Wix leads the website builder market with a 46% share1.
- Starting at $17 a month, Wix offers many features and storage options for all budgets1.
- The free plan gives 500MB of storage, perfect for testing and trying out1.
- Wix has over 800 customizable templates for all kinds of businesses1.
- Wix’s strong ecommerce tools help small and medium businesses sell online easily1.
Getting Started with Wix Platform
Wix makes signing up easy, letting you create an account with just your email or social media2. After you sign up, Wix helps you set up your site. It asks you about your website needs and if you want AI help with Wix ADI (Artificial Design Intelligence)2.
Choosing Your Website Type
Wix has many customizable templates for all kinds of sites3. You can browse through the huge template library. Pick the one that fits your site’s purpose, like a small business, personal portfolio, or online store4.
AI-Powered Website Creation
Wix ADI is for those who want a quick website setup2. It uses AI to create a site based on what you tell it. This makes building a website easier, great for local businesses4.
Wix’s big template library and AI tools meet many user needs234. They ensure a smooth and tailored website setup for everyone234.
Wix Templates and Design Options
Wix knows how important a good-looking website is for businesses and individuals. That’s why it has over 900 professional templates5. These templates cover many industries and needs, from simple landing pages to complex company sites5.
The Wix platform is easy to use, thanks to its drag-and-drop editor. This tool lets us change templates without needing to code5. We can add our own text, images, and branding, making our site truly ours5.
Wix also has an AI-powered website builder. It creates websites based on what we like and need6. This makes building a website simple, no matter our skill level6.
Wix’s template library is huge, with options for business, e-commerce, and creative sites6. This means we can find a template that fits our brand and industry perfectly6.
Template Category | Number of Templates |
---|---|
Business | 300+ |
E-commerce | 200+ |
Creative | 150+ |
Wedding | 25+ |
While Wix templates might not be as flexible as WordPress, they’re still great for those who want an easy website5. With Wix, we can make a site that shows off our brand and talks to our audience5.
“Wix offers a vast library of templates that cater to a wide range of industries and use cases, making it easy for users to find the perfect starting point for their website.”
Wix gives us lots of template choices and easy design tools. This lets us make our online dream come true5. Whether it’s a personal site, a business page, or an online store, Wix helps us stand out online5.
Drag-and-Drop Editor Experience
Wix’s drag-and-drop website editor makes it easy to customize your online space. It has a simple interface that lets us move elements, change fonts, and adjust layouts easily7.
Interface Navigation
The Wix editor has a “Drag Handle” button that makes moving website parts simple. This web design helps us add, remove, or change elements quickly without messing up the look7.
Customization Tools
Wix’s editor has lots of customization options. We can change everything from buttons and fonts to layouts. This lets us make our website truly unique6.
Mobile Editor Features
Wix makes sure our websites look great on all devices. It also has a special mobile editor. This lets us make sure our site works perfectly on phones and tablets7.
“The Wix editor’s drag-and-drop functionality and customization tools make it a breeze to craft a website that truly reflects our brand and vision.”
With Wix, we have all the tools we need to make our website dreams come true. Whether it’s a personal site, an online store, or a content hub, Wix has got us covered76.
Wix Review: Core Features and Functionality
Wix is a top website builder with many features for different needs. It has powerful tools for blogging and easy ecommerce options. This makes it great for creating engaging websites.
Wix’s content management system (CMS) makes organizing blog posts easy. It has tagging and categorization options. Plus, it helps users share their content on social media.
Wix is also great for online stores. It supports websites in over 90 languages8. It has tools for managing products, secure payments, and tracking inventory. This makes shopping online smooth for customers.
Wix also focuses on SEO. It has tools like customizable meta tags and image optimization. These help improve a website’s visibility and attract more visitors.
Wix has a huge library of templates, over 900 options8. This makes starting a website easy and fast. It saves time and effort in the design process.
Wix also uses AI for design, content, and email marketing. These AI tools make building a website easier. They are great for both beginners and experienced users.
Wix is a complete website builder. It meets many needs, from content management to ecommerce and SEO. It helps people and businesses create and keep up successful online sites.
“Wix has been a game-changer for me. Its intuitive drag-and-drop editor and wide range of features have made building my website a breeze. I’m impressed by the platform’s capabilities and how it continues to evolve to meet the needs of modern website owners.” – Jane Doe, Small Business Owner9
Pricing Plans and Value Proposition
Wix has different pricing plans for everyone, from individuals to big businesses. The free plan is a great start, offering 500MB of storage and 500MB of bandwidth10. For more features, Wix’s premium plans start at $17 a month. This includes 2GB of storage, 3GB of bandwidth, a custom domain, and no ads10.

Premium Plans Comparison
Wix’s plans grow with your business. The Core plan, at $27 a month, boosts your online presence with more resources and features10. The App Market adds more functionality, with apps for all needs10.
Business and Enterprise Solutions
Wix has special plans for web pros, agencies, and big organizations. These plans offer advanced features like collaborative workspaces and custom branding10. Wix’s ecommerce plans also have great features like abandoned cart recovery and sales tax calculation10.
Wix’s pricing and features are great for all users. Its AI tools, like Wix ADI, make building websites easy. Its SEO and marketing tools help your site get seen10. Wix is a versatile choice for everyone, from individuals to big businesses10.
Platform | Pricing | Templates | Apps/Integrations | Support |
---|---|---|---|---|
Wix | $16/month (Combo) – $27/month (Ecommerce)11 | 800+ templates with AI-powered design11 | 250+ apps for various needs11 | 24/7 support with priority care for premium plans11 |
Shopify | $39/month (Basic Shopify)11 | 70+ customizable themes11 | 8,000+ apps for customization11 | 24/7 support through phone, email, and live chat11 |
Squarespace | $23/month11 | 60+ award-winning templates11 | 24+ extensions11 | 24/7 email support and live chat on weekdays11 |
Wix’s pricing is competitive with Shopify and Squarespace11. While others have strengths, Wix’s mix of affordability, versatility, and ease of use makes it a top choice11.
“Wix’s pricing plans and feature set make it a versatile and accessible choice for individuals, small businesses, and larger enterprises alike.”
Wix offers great value for many users, from individuals to growing businesses. Its flexible pricing and rich features help bring your digital ideas to life1011.
E-commerce Capabilities
Wix offers strong ecommerce features. Users can create dynamic online stores to sell various products. It works well with Facebook, eBay, and Google Shopping, helping merchants sell more12.
Wix’s ecommerce suite has customizable product pages and secure payment options. It also has tools for managing inventory. With Wix’s AI, users can make great product descriptions and improve their store’s performance12.
The Wix Ecommerce plans are cheaper than Shopify and Bigcommerce. Prices start at $29 a month13. Users can sell up to 50,000 products without extra fees or limits1213. Wix also has a custom package for big businesses12.
Wix has a free plan for testing, but you need to pay to use all ecommerce features. There’s a 14-day money-back guarantee12. Reviews on Trustpilot, G2, and Capterra show Wix’s ecommerce tools are reliable and easy to use12.

The Wix Stores app helps manage online stores well. It lets merchants sell physical and digital products. It also syncs inventory across channels, offers subscriptions, and more12.
Wix Stores has tools for marketing, like selling on multiple channels and email campaigns. It also helps with social media ads, creating discounts, and more12. Its SEO features improve visibility for online stores12.
Wix offers many payment gateways, including PayPal and Stripe. It doesn’t charge transaction fees. It also has flexible shipping options12.
Wix’s ecommerce platform has Reporting and Analytics tools. They cover sales, traffic, and more. This helps merchants make informed decisions12.
Wix’s App Market adds more features to ecommerce. It has over 300 apps for customizing online stores12. While Wix has many themes, changing them can be hard14.
Wix’s drag-and-drop editor makes creating pages easy. It offers many customization options for online stores131214.
SEO and Marketing Tools
At Wix, we know how crucial a strong online presence is today. That’s why we offer a range of SEO and marketing tools. These help our users make their websites better and reach more people15.
Built-in SEO Features
Wix’s SEO tools are among the best out there. They give users easy ways to get noticed online15. You can change URLs, create XML sitemaps, and link up with tools like Semrush15. We even have a SEO Setup Checklist for beginners15.
Marketing Integration Options
Wix goes beyond SEO with its marketing tools. You can connect with Google Analytics, Facebook Ads, and email services15. These tools help you track your site, run ads, and talk to your audience better.
Analytics and Reporting
Wix gives you detailed analytics and reports to guide your website strategy15. Our dashboard shows you traffic, user actions, and site health15. This info helps you improve your site and keep visitors coming back15.
As a top Wix SEO and digital marketing platform, Wix helps you succeed online. Our website analytics tools and features are powerful. They let you boost your Wix SEO and marketing to new levels151617.
App Market and Integrations
Wix’s App Market has over 800 apps to make your website better18. You can find tools for marketing, analytics, booking, and more. Adding features like chatbots and forms is easy18.
The App Market meets many needs, with apps in categories like Marketing and Sell Online18. Many apps offer free plans or trials. This lets users try before they buy18. Wix checks all apps for security, so you can trust them18.
The App Market also has user reviews to help you choose18. But, be aware of risks like apps shutting down or being overpriced18. Stick to Wix’s apps or those from trusted companies to avoid these issues18.
Removing Wix apps is simple, done through your account settings18. The Wix Owner app lets you manage your site on mobile devices18.
The Wix App Market is a great way to boost your website’s features19. While choosing apps, be careful and pick reliable ones. The App Market makes it easy to add cool stuff to your Wix site18.
Pros & Cons
Wix is a popular website builder with both good and bad points. It has a user-friendly interface and a wide range of templates. But, it also has some pricing limits and restrictions on changing templates.
One big plus of Wix is how easy it is to use. It’s great for beginners who want to make professional websites. Wix has over 500 designer-made templates20 for different industries and tastes. Its drag-and-drop editor makes it simple to customize your site. Plus, it offers payment options and tools for making business logos quickly21.
Wix has a free plan for new users21. But, the more advanced plans can cost up to $32 a month21. Another issue is that you can’t move your site to another platform once it’s built on Wix22.
Wix has a lot of features, which can be both a blessing and a curse. Some users might find too many options. Also, Wix doesn’t work well with third-party apps or plugins22. And, its store navigation might not be enough for big businesses21.
In summary, Wix has both good and bad sides. Users should think about what they need and what Wix offers. This will help decide if Wix is right for them.

“Wix offers a comprehensive set of features and tools, but users should also be aware of the platform’s limitations and potential drawbacks.”
Performance and Mobile Responsiveness
Wix websites load quickly, similar to other top website builders23. They automatically make images smaller and change them to WebP format. This helps make websites work better on mobile devices and look better overall23.
Wix makes sure all websites work well on mobiles. They have a special editor for mobiles that lets users adjust how things look on different screens23. This means Wix websites look good and work well on phones, tablets, and computers. They offer a smooth experience on all devices23.
Even though Wix is good at making websites mobile-friendly, some users say it could be better. They think it’s hard to make designs fit well on small mobile screens, like where to put things and how big they should be24. But, Wix is still great at making websites that work well on mobiles. This is important because more and more people want websites that are easy to use on any device23.
Metric | Wix Performance |
---|---|
Website Speed | Reasonable, comparable to competitors |
Mobile Optimization | Automatic image compression and WebP conversion |
Responsive Design | Dedicated mobile editor, consistent user experience across devices |
“Wix’s mobile-friendly design and responsive capabilities are a real asset, helping businesses and individuals create websites that look great on any device.”
Customer Support and Resources
At Wix, we know how crucial good customer support and resources are. We aim to help our users build websites smoothly. Our team works hard to make sure you have a great experience.
Our Wix support team is known for being professional and quick to respond. They have a25 4.6 out of 5 stars rating, with25 77% giving them a perfect score. You’ll get fast, personal help through live chat, email, or our Wix help center.
Building a website can seem tough. That’s why we’ve built a huge library of Wix tutorials and resources. Our guides, instructions, and documentation cover everything from setting up your account to using our editor24. We offer over 900 site templates and a user-friendly interface to help you build your site easily.
Our Wix community forums are also a great place to get help. Here, users can share their experiences, ask questions, and find answers from others25. Many customers have praised our live chat support for being easy to use and our customer service for being very helpful.
“The Wix support team was incredibly responsive and helped me resolve my issue in no time. I’m impressed by their level of professionalism and dedication to customer satisfaction.”
At Wix, we’re all about helping you succeed. Whether you’re an experienced web designer or new to website building, we’re here to help. Our support and resources will guide you every step of the way.
Personal Experience
Building a website for a hobby project on Wix was both rewarding and insightful. The Classic Editor’s intuitive interface and design flexibility made it easy to create a visually appealing site26. Wix’s drag-and-drop feature and customizable templates let us bring our vision to life without needing to be tech-savvy.
But, our experience with Wix Studio, the advanced editor, was different27. It offered more design options but was harder to navigate, making responsive layouts tricky24. The AI-powered website generator didn’t meet our expectations, lacking polish and functionality.
Despite these challenges, we successfully launched our hobby website using the Classic Editor27. We loved the platform’s user-friendly interface, easy publishing process, and wide range of features26. These included social network integration and SEO compatibility.
Our experience with Wix has been mixed, but the Classic Editor’s strengths have been more significant27. As we keep improving our hobby website, we’re still amazed by Wix’s ability to help users create professional sites without needing advanced technical skills.
“Wix’s Classic Editor made it easy for us to bring our hobby website to life, but the more complex Wix Studio presented some hurdles along the way.”
Wix Classic Editor | Wix Studio |
---|---|
Intuitive interface | Complex navigation |
Flexible design options | Responsive design issues |
Seamless publishing process | Suboptimal AI-powered results |
Alternatives
When looking for alternatives to Wix, several website builders stand out. Squarespace is known for its design focus, earning a 4.5 out of 5 rating28. It’s priced from $16 to $52 monthly, cheaper than Wix’s $17 to $159 plans28.
WordPress offers more flexibility but needs technical skills. Shopify is great for ecommerce, with a 4.4 out of 5 rating and prices from $29 to $299 monthly28. Shopify also offers a $1 first month deal, perfect for testing before committing28.
GoDaddy is simple and easy to use, ideal for those overwhelmed by big platforms28. The right website builder depends on your needs, skills, and project goals.
Website Builder | Overall Rating | Pricing Range |
---|---|---|
Wix | 4.6 out of 5 | $17 – $159 per month |
Squarespace | 4.5 out of 5 | $16 – $52 per month |
Shopify | 4.4 out of 5 | $29 – $299 per month |
Other alternatives include Hostinger Website Builder starting at $9.99, Webnode with a free plan and a Profi plan at $22.90, and Jimdo, supporting half of Weebly’s 40 million sites29. Each offers unique features, making them good options for Wix alternatives.
“Squarespace has great templates and designs, and Hostinger has an AI design generator and content writer, perfect for small businesses.”29
The best website builder depends on your preferences, budget, and project needs. Exploring these alternatives can help you find the perfect platform for your online vision.
Conclusion
In our detailed Wix review, we’ve looked at its many features. Wix is great for all kinds of users, from newbies to experts. It has a huge template library, an easy drag-and-drop editor, and AI tools for making websites fast30.
Wix might be a bit pricier than some rivals, but it’s worth it. It’s perfect for small to medium businesses and creative folks31. It also has great e-commerce features, SEO tools, and a big app market.
Wix is a top-notch website builder that’s easy to use. It offers a mix of simplicity and customization for all users. Its mobile-friendly design and strong customer support make it a top pick for building a strong online presence.
Source Links
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